As PETROYAG GROUP, we are determined to build a growth model that creates value for the world of tomorrow while taking environmental and social impacts into consideration.

As PETROYAG GROUP, we aim to strengthen our leadership in every field in which we operate and achieve our sustainable growth objectives through innovative approaches. Our group companies hold a strong position in the sector, driven by structures that prioritize customer satisfaction, embrace high quality standards and adopt continuous improvement as a core principle.

While each of our companies operates with a commitment to excellence within its respective area, they attach great importance not only to economic success, but also to social, environmental, and ethical responsibilities. This approach forms the foundation of our long-term strategy and enables us to act with sensitivity toward both the environment and society while creating value.

In line with our sustainability vision, we leverage environmentally friendly technologies, develop projects that enhance resource efficiency, and implement innovative practices that support digital transformation.

 

PETROYAG Lubricants

As one of the leading brands in Türkiye’s industrial lubricants market, Petroyag operates a highly automated production facility located in the Gebze Organized Industrial Zone, with an annual production capacity of 50,000 tons. The Company exports to more than 50 countries, primarily across Europe and represents the strength of Turkish industry in global markets.

Petroyag manufactures the solutions it develops for its growing international customer portfolio in compliance with international standards for quality, environmental management, and occupational health and safety. With its modern production facilities and advanced technology investments, the Company adopts a production approach focused on efficiency, quality, and sustainability. Beyond meeting the raw material needs of industry, Petroyag aims to serve as a solution partner by offering highperformance products specifically designed for sectoral requirements. In this regard, the Company continuously enhances its know-how by establishing collaborations with the world’s leading refineries.

 
 
 

STRATEGY AND
CORPORATE GOVERNANCE

Petroyag places sustainability at the core of its corporate strategies. The Company’s strategic management process is conducted in accordance with the PR-52 Strategic Management Procedure, aligned with the EFQM Excellence Model and Integrated Management Systems.

  • • The Purpose, Vision, and Mission are reviewed annually by the Executive Board and updated in alignment with sustainability commitments. In this context, Petroyag’s purpose is to lead the sector with energy-efficient and innovation-driven products while creating value for society and the environment.
  • • Strategies are developed each year with a threeyear forward-looking perspective under the X+3 approach, taking into account global trends, industry dynamics, and stakeholder expectations.
  • • Through the Voice of Key Stakeholders (VOKS) approach, expectations of customers, employees, suppliers, business partners, and society are systematically gathered and integrated into the strategic decision-making process.
  • • During the strategic planning process, SWOT, PEST, and Scenario Analyses are conducted; opportunities and risks are prioritized, and critical success factors are identified.
  • • Strategic objectives and initiatives are cascaded throughout the organization via Strategy Game Plans, and are monitored through performance indicators aligned with the SMART principles.
  • • The effectiveness of strategies is reviewed twice a year by the Executive Board, and continuous improvement is ensured through game plans and corporate scorecard results.
 

Through this structured approach, Petroyag focuses not only on its economic performance, but also on achieving sustainable progress across Environmental, Social, and Governance (ESG) dimensions.

 
 
 

PETROYAG GROUP SALES DATA

 

Established in

1993

 
20.000m2

Factory Area

 
3+

Production Facilities

 
25+

Industries Served

 
1500+

Customers

 
50+

Countries Exported to

 
15+

International Distributors

 
8+

Domestic Dealers

 
30+

Years of Experience

 
 
DETERMINING THE BOARD OF DIRECTORS PRINCIPLES AND
MANAGING THE INTERNAL AUDIT ACTIVITIES

Petroyag has established a comprehensive financial and legal audit structure that covers the following topics:

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Petroyag has been using the EFQM model as a management methodology since 2020.

EFQM recognizes the responsibilities assumed by organizations in achieving the United Nations’ goals, and for this purpose, the United Nations’ goals have helped shape the EFQM Model.

  • UN Global Compact
  • UN Sustainable Development Goals (UNSDG)

Organizations using the EFQM Model are expected to act in accordance with the “Global Compact” and “Sustainable Development Goals” beyond their legal obligations.

Petroyag continues its EFQM journey with a cycle of evaluating itself at the end of each year and taking action for the development areas that emerge as a result of this self-evaluation.

 

A plant-based and sustainable game plan that will shape the future of the industry.

With a vision to provide the products of the future today, Proil offers oleo chemical alternatives that will shape the industry’s future, which are plant-based, sustainable and environment-friendly products. Our company, Coral, established to manufacture innovative solutions in the biotechnology field, is growing with new investments, particularly with R&D investments and its innovative products.

As we have a large number of customers, we need our distributors to take more part in the game to make our sales performance more sustainable. We aim to increase our sales with current distributors and collaborate with new distributors who share the same level of discipline.

 
 

BEING AWARE OF ITS CAPABILITIES

Petroyag believes that being aware of its capabilities is as important as understanding the ecosystem when creating a strategic perspective. To realize its capabilities, Petroyag conducts the following analyses:

ANALYSIS OF CORPORATE PERFORMANCE

Petroyag conducts periodic analyses and annual self-assessments to identify areas of strength and areas where there is room for improvement (determining positive & negative trends, successful & unfruitful practices and approaches).

CORPORATE CULTURE

Petroyag is actively pursuing its target culture through cultural activities. Within the scope of the activities which embrace the “Double S Cube” corporate culture model, the following steps are taken:

  • Measuring corporate culture (every two years)
  • Cultural transformation activities
  • Actions to strengthen the values
CORE COMPETENCIES

Petroyag has identified the below capabilities that provide a competitive advantage and are reflected as customer-specific value:

  • Product expertise
  • Industry knowledge
  • Customer-specific solutions
 

PETROYAG
SUSTAINABILITY REPORT

"We see sustainability not as an obligation,
but as the key to transformation and growth."

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